When Devotion Surged 3X: Inside a 24-Hour Cold-Chain Scale-Up for Maha Shivaratri
On the 13th and 14th of February, just days before Maha Shivaratri, we witnessed something incredible.Milk fulfillment volumes surged 3X overnight.For most, milk is a daily essential. But during Maha Shivaratri, it becomes sacred, used for Abhishek,...